1. Proudly independent
We’re a family-owned, British company rooted in five generations of tea craftsmanship. Tea is much more than just a drink for us, it is who we are.
2. Great Taste Producer
We really care about the taste of our teas and have won many Great Taste Awards over the years. So much so that the Guild of Fine Foods has now classed us a Great Taste Producer.
3. Plastic free teabags
We are committed to using sustainable packaging wherever possible, and we’re proud to say that all our teas now come in plastic-free or fully biodegradable teabags.
3. A deep passion
Our founder Bruce Ginsberg’s passion for tea runs deep and guided his many journeys – from studying the ancient tea ceremony in Japan to farming tea in South Africa.
5. Family of pioneers
Bruce’s grandfather, Benjamin Ginsberg, pioneered rooibos tea over a hundred years ago and Bruce was the first to introduce rooibos to British tea drinkers in 1976.
6. Next generation
Bruce’s daughter, Georgia, is now the fifth generation to embrace the family passion. Her mission is to share her love of the world of tea with tea enthusiasts and tea explorers alike.
7. Green tea champions
20 years ago, quality green tea was hardly to be found in Britain. Bruce sought to change that by tirelessly championing the virtues of green tea up and down the country.
8. Madame Wanda
Wanda Scott, one of the world’s most experienced China tea experts, is something of a legend. We’re proud to count her as a part of the Dragonfly family.
9. Tea friends
Our often decades old relationships with growers and master tea makers are based on trust and respect, and allow us to access tea from little-known, small, and often remote locations.
10. Around the world
From the peaks of China’s Fujian Province to the celebrated estates of Darjeeling and East Africa, we personally travel the globe to bring you the most delicious artisan brews.
11. Tea discovery
We are passionate about introducing tea lovers to new, quality tea experiences. We were the first to put white tea, chai tea and honeybush teas on the market many years ago and we will continue to put more ‘firsts’ on British shelves.
12. Tea culture
For us, it’s not just the tea in your cup that matters, but also the culture around it. With our #PressPause campaign we encourage moments of tea mindfulness for everyday life.
13. The tea moment
We want our teas to deliver an authentic and memorable taste experience. One that brings about an extraordinary mood of enjoyment, relaxation and attentiveness.
14. Personal touch
As a small family business, our attention to detail goes well beyond the sourcing. Every new blend is personally created, every piece of packaging design is carefully reviewed and all customer feedback is personally tended to.
15. Everyday inspiration
We love bringing your tea moments to life with our tea tag messages. Afterall, we believe that ‘tea gives wings to the mind, and flight to the imagination’.
16. Our ethos
A symbol of purity, vitality and harmony throughout the world, dragonflies love sunshine, lush gardens, warmth and fresh water. We believe the same elements are required for creating a truly fine cup of tea.
17. Close to nature
We never use GM crops, artificial flavourings, additives, preservatives or colourings. Our teabags are biodegradable and free of polypropylene plastic and never chlorine-bleached.
18. Organic champions
Since our founding 20 years ago, we have made a point of choosing organic whenever possible. Today, nearly all of our teas are organic, certified by The Organic Food Federation.
19. Slow Tea
The art of ‘slow tea’ encourages people to think of tea as a drink to cherish and savour. In our frantic times, we believe the traditional tea values of harmony, mindfulness and wellbeing are more relevant than ever.
20. Something for everyone
From our much-loved rooibos teas and popular wellbeing blends to our quality white teas and delicate jasmine pearls, Dragonfly has a true and delicious tea for everyone and every occasion.